SHL Asia is introducing you the new space to channel creativity and culture. Through Workspace and Culture we want to present people the new side of us. People can find numerous landscapes and architecture consultants in the country, but what distinguishes us with the rest is how we present our brand as a whole. So people will not only recognize us through our landscape and architecture work but also through our platforms where we bring up topics about design, cultures and arts.
It all started with our new office (look forward in the first half of 2019!). This will be one of the representations of the big theme “Workspace and Culture”. The definition of workspace is simply an area which we work in. Nowadays, some people might confuse a workspace as a creative space. It is because the term ‘workspace’ corresponds with a place that supports one to be productive and creative to work. So, why not we just use the term ‘creative space’? Although it is somewhat true, but this could mislead the word ‘work’ into a not-so-good connotative. Some people would think that ‘doing work’ is boring, dull and simply not innovative enough. When in fact being creative, innovative as well as making engagement are parts of ‘doing work.’
That’s why, we want to bring back the idea of work and redefine it in the creative industry where we are in. ‘Work’ is a general term and doing work is not always uninteresting. We want to convert the concept of working to be fun and innovative as well as being creative at the same time. Through the defined workspace we will create a productive environment to work in, a workspace that will drive the people in it to continue creating design. Thus, it will also spark change and create a new energy inside the work environment of SHL Asia.
In creating our ideal workspace, we will incorporate the element of culture into our studio and work. Culture can be presented in many kind of form, for example a studio with an open display gallery, whether it comprises with local paintings or ethnic artworks. We will present cultural awareness, collaborative talk, trend design as well as a closer look of what SHL Asia really is. Culture awareness is crucial for us in the creative industry, as most of our works are influenced by especially the Balinese culture.
Moreover, we will introduce the new culture in the new workspace. The purpose is to eliminate the bad working cultures, preserve the good ones and add the new working cultures. The culture will not just be any culture, but it will be based on our philosophy, The Campuhan Script as it also applies in our new logo. We will implement the river philosophy as a good work ethic which will give us the positive energy and creative workflow like Campuhan (the point where the two rivers meet) to our new workspace. While the (Balinese) script will be applied as well to our new working culture, which means that the Balinese social life and architecture culture will be inserted into art and design form for the output in our work and studio.
Creating a distinct cultured workspace is a challenge as well as an opening. It is not an easy job but definitely a good opportunity to reintroduce the new means of ‘working’ in the creative industry. With the new culture, we wish to deliver a better service and product as well as raising our brand awareness.