First of all, a new year often provides opportunities to look back and reflect. 2018 was quite of a year. To sum up, it was somewhat like a roller coaster ride, we had a lot of ups and few downs. We try to focus on the good as we got some amazing projects going on, we have tried things we have not done in the past, we explored new places, and we have made new friends but some people also left.
One of the most impressive feats was probably that we have rebirthed once again. We developed the new philosophy and transformed ourselves with the new look, calmer and more mature. The journey of SHL Asia’s transformation is the combination of ideas and efforts from a lot of people that had put into this project. We collaborated with an amazing graphic designer and brand developer, Esha Satrya, to create the ‘Campuhan Script’ philosophy.
We basically just added more values to our old Campuhan philosophy. We applied cultural and art values into our design and way of doing business. Our aim is to deliver the A-grade services but still down to earth just as reflected in our new logo, a Balinese kawi script of “a/ha” in a lowercase letter. To know more about our rebranding journey and the person behind it, do check our second issue of Design by Style in the link below.
Another highlight of our projects last year was Jelita Sejuba Resort that will sit on the border of Indonesia. It is our architecture project in Natuna, Riau Islands. We made a huge step by exploring new places we have never been to before. Natuna is yet another slice of untouched paradise that is located in most northern part of Indonesia.
We are humbled and thrilled at the same time because Jelita Sejuba Resort will be the first ever resort in Natuna Island. The government encourages people to visit and discover Natuna, and of course we are more than happy to take part in it. For more details, watch the video of Jelita Sejuba Resort and more of our projects from last year in our Youtube account.
These two are just a couple of milestones we have achieved last year, but 2018 was more than just these projects. It was also the laughter, the many hours of works and deadlines and especially the togetherness we share as a team. Like always, we wish to be better than before and we are super excited for many more exciting things this year.